For the first time in history we bring 2 unlikely things together: The Internet and a lot of cream going in people's faces. Never before have the two come together. Really. It's really unusual.
Every Friday, one victim must wear the PieTech2000 head-mounted cream pie applicator, all in the name of a good cause. Then it's all down to you. By clicking on the button below, you bring us closer to the magic number - and at 100,000 clicks the gushing pie is released, live, on webcam for your watching pleasure. You'll also have the chance to load the pie with whatever secret "filling" gets the most votes during the weekly build-up. Chilli sauce? Tripe? Prunes? Ants? It's all up for grabs. So get clicking and don't forget to come back each week to make every Friday, a Pie-day.
Our crack team of pie-technicians can be on hand with only 24 hrs notice to attach the PieTech2000 head-mounted pie applicator to your friend. Then, only the warm hearted goodness of the Internet population can save them.
If you know someone who you'd like to al-pieda, then either send us a message here, or tweet in your request with #alpieda included in the message.
Happy pie-ing!.